Between strategy and execution, there are people.
That's where we work.

We work with leaders who want to understand what's actually going on in their organisation before deciding what to do about it.

Malaysia-based  ·  Working across Asia

WHAT WE’VE OBSERVED


It keeps coming up, in every organisation we've worked with.

People often reach for solutions before they've taken time to understand the problem. The pressure to act usually wins.

That's the gap we work in.

WHO WE ARE


We started JalinCo Asia in 2025. We'd known each other for about 15 years, but it was early that year that the timing came together. Safuan had just come off a career break with a growing conviction that his next move had to be something he built himself. Jonathan was looking to take his work from one-to-one into organisations. We decided to build something together.

Safuan Ghazali

DIRECTOR, ORGANISATIONAL DEVELOPMENT

Safuan spent over 20 years in HR leadership at Lazada, foodpanda, Starbucks, OYO, and Tune Hotels. He led talent, performance, and learning functions through periods of rapid growth across hospitality, e-commerce, and tech.

Jonathan Joseph

DIRECTOR, PARTNERSHIPS

Jonathan spent 24 years as a Malaysia Airlines pilot, 12 as a Boeing 737 Captain. Since leaving aviation in 2022, he has worked as a Certified BodyTalk Practitioner, helping leaders and teams build resilience and manage performance under pressure.

WHAT WE DO


We work with leaders who want to understand what's actually going on in their organisation before deciding what to do about it.

That might mean sitting with a leadership team to see how decisions really get made under pressure. It might mean looking at why a culture initiative hasn't taken hold, even when everyone agreed it was the right idea. Or it might mean working through what a performance system is actually measuring, and whether that's still the right thing.

We start by listening to the people doing the work, not the people describing it. From there, we build something that fits the organisation as it is.